Saturday · 9 AM – 5 PM
Festivals of Aloha Hāna Parade & Hoʻolauleʻa
Saturday, October 17, 2026
Festivals of Aloha Hāna Parade & Hoʻolauleʻa is listed for Saturday, October 17, 2026 at Festivals of Aloha Maui Nui in Hāna, Maui, 9 AM – 5 PM.
Aloha Festivals traces its roots to 1946, when former members of the local Junior Chamber of Commerce launched "Aloha Week" to help Hawaiians reconnect with their cultural identity after World War II. The program, later rebranded Aloha Festivals in 1991 and organized by volunteer-run island chapters, now spans the Hawaiian islands; Festivals of Aloha Maui Nui produces the Maui County events including this Hāna celebration.
The opening Saturday centers on a parade through Hāna town at 9 a.m., with local families, schools, hālau hula, and community groups marching together. A Hoʻolauleʻa at Hāna Ballpark follows, featuring Hawaiian music, hula performances, and local food vendors; a Crafters Fair runs concurrently from 10 a.m. to 3 p.m.
- Parade through Hāna town with local families, schools, and hālau hula
- Hoʻolauleʻa at Hāna Ballpark with Hawaiian music and hula performances
- Crafters Fair running 10 a.m.–3 p.m. alongside the celebration
- Part of Aloha Festivals tradition established statewide in 1946
Food & vendors: Local food vendors at the Hoʻolauleʻa
Plan your weekend on Maui
While you’re out for Festivals of Aloha Hāna Parade & Hoʻolauleʻa, see who else is open — and meet the makers and farmers behind Hawai‘i’s markets.
Farmers markets this weekend
Get this weekend’s lineup
One email a week: Hawai‘i events, market lineups, and who’s selling where.
Good to know
When is Festivals of Aloha Hāna Parade & Hoʻolauleʻa?
Festivals of Aloha Hāna Parade & Hoʻolauleʻa is scheduled for Saturday, October 17, 2026, 9 AM – 5 PM.
Where is Festivals of Aloha Hāna Parade & Hoʻolauleʻa?
You'll find Festivals of Aloha Hāna Parade & Hoʻolauleʻa at Festivals of Aloha Maui Nui, Hāna town center, Hāna, HI 96713 in Hāna, Maui.
Will there be food at Festivals of Aloha Hāna Parade & Hoʻolauleʻa?
Local food vendors at the Hoʻolauleʻa
Should I confirm Festivals of Aloha Hāna Parade & Hoʻolauleʻa before going?
Yes. Our listing is based on https://event.outrigger.com/outrigger-kaanapali-beach-resort/events/hana/festivals-of-aloha--hna-parade-hoolaulea; https://www.festivalsofaloha.com/events.html; https://hanamaui.com/event/festivals-of-aloha-hana-parade-and-ho%CA%BBolaule%CA%BBa/; https://www.hawaii-guide.com/blog/aloha-festivals-hawaii-statewide-celebration-guide. Event dates and times can change, so confirm with the host before you go.
About cultural festivals
Hawaii's cultural festivals gather food, performing arts, craft, and community across a weekend or longer. Many trace to the islands' Japanese, Okinawan, and broader Asia-Pacific communities and feature taiko, hula, bon dance, and street-food booths.
Some are free block parties and some are ticketed convention-center markets. Come for the performances and stay for the food booths, craft vendors, and local-product marketplaces.
- Check admission before you go — marketplace and convention-center events may charge entry.
- Parking fills early — rideshare or transit is usually easier.
- Schedules and venues can shift year to year; confirm before you go.
Sources: source; source. Dates and times can change — confirm with the organizer before you go.