Cultural festival · Hāna, Maui
Festivals of Aloha Hāna Parade & Hoʻolauleʻa 2026
Hosted by Festivals of Aloha Maui Nui
- When
- Oct 17, 20269 AM – 5 PM
- Where
- Hāna, MauiGet directions
- Host
- Festivals of Aloha Maui Nui
Date
- Saturday, October 17, 2026, 9 AM – 5 PM
What to expect
Aloha Festivals traces its roots to 1946, when former members of the local Junior Chamber of Commerce launched "Aloha Week" to help Hawaiians reconnect with their cultural identity after World War II. The program, later rebranded Aloha Festivals in 1991 and organized by volunteer-run island chapters, now spans the Hawaiian islands; Festivals of Aloha Maui Nui produces the Maui County events including this Hāna celebration.
The opening Saturday centers on a parade through Hāna town at 9 a.m., with local families, schools, hālau hula, and community groups marching together. A Hoʻolauleʻa at Hāna Ballpark follows, featuring Hawaiian music, hula performances, and local food vendors; a Crafters Fair runs concurrently from 10 a.m. to 3 p.m.
Program highlights
- Parade through Hāna town with local families, schools, and hālau hula
- Hoʻolauleʻa at Hāna Ballpark with Hawaiian music and hula performances
- Crafters Fair running 10 a.m.–3 p.m. alongside the celebration
- Part of Aloha Festivals tradition established statewide in 1946
Plan your visit
- Food & vendors
- Local food vendors at the Hoʻolauleʻa
Farmers markets this weekend
Plan your weekend on Maui
While you’re out for Festivals of Aloha Hāna Parade & Hoʻolauleʻa, see who else is open — and meet the makers and farmers behind Hawai‘i’s markets.
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What’s worth a trip this weekend
One email a week: the makers worth seeking out, pop-ups, and Hawai‘i cultural events worth planning around.